Phase 3: Execute: deliver your messages and interact

Step 1: Deliver your messages and interact

Deliver your messages and interact with your target audiences & stakeholders according to plan.

Step 2: Measure and monitor

Keep your finger on the pulse to check if your messages reach your audiences and are heard, understood and agreed.

Step 3: Improve & fine-tune along the way

Adjust your strategy, messages & means when necessary.

Frog leap!

Now you see the effects of your strategic communication project and witness the changing behavior. Well done! It’s time to evaluate.