Overestimating the power of communication
Knowing what you need for behavior change
You need to communicate to reach your goal. But most people overestimate the power of communication. Would you change just because we ask you to? Or because we present facts and figures to you? Probably not!
Using other interventions to support communication
Most people overestimate the power of communication. But usually you need other interventions as well to achieve your aim. For instance:
- Rules controlled by police and government
- Money to stimulate good behavior
- Infrastructure for desired behavior