Latest news

Launching new free course: Storytelling October 16th

Communicating effectively with facts sheets, power points or Storytelling? Frogleaps helps professionals achieve green change by providing free... read more

Frogleaps goes worldwide June 18th

Frogleaps offers actionable intelligence to jump-start change strategies with marketing expertise. The new web platform supports professionals who... read more

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Latest blog entries

Anti-rhino poaching campaign May 1st

Asked to comment on a project proposal for an anti-rhino poaching campaign, I noticed that it was very much... read more

Learning pathways October 31st

Frogleaps is now a few months online. We are analyzing the behavior of the users of the two... read more

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Who is Frogleaps?

Frogleaps is an initiative of Frits Hesselink and Peter Paul van Kempen: “We are passionate about social change for sustainable development. And we are dedicated to share our expertise. We strive to make a difference by providing easy-to-understand and ready-to-use content.”

Frits Hesselink has a long track record in strengthening skills of conservation and sustainable development professionals all over the world. He helps them realize change. Strategic communication is his specialty.

Peter Paul van Kempen combines expertise on marketing psychology and environmental management. What drives people? He helps professionals to hit green targets by truly connecting to their audiences.

Our first partner

Frogleaps is endorsed by the Commission on Education and Communication of the IUCN, the world’s oldest and largest global environmental organization.

IUCN CEC is a network driving change for sustainability. More than thousand members volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN goals.

Frits Hesselink

Frits Hesselink

Peter Paul van Kempen

Peter Paul van Kempen