Design behavior change to conserve nature effectively

Interview with Julia Townsend, Environmental policy consultant

This interview is commissioned by:




Julia Townsend shares her vision on how to change behavior for nature conservation. Awareness is not enough. We need to answer the question: which steps and actions should people take? And how can we facilitate those actions?

Part 1:  Which tools mobilize people to make changes for conservation?


Part 2: Behavior design added to raising awareness

Part 3: The future of nature conservation empowered with new tools


References and more info

The B.J. Fogg’s  Behavior Model:

Top 10 Mistakes in Behavior Change:

East Bay Municipal Utility District Plant Tagging Program: