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Storytelling for conservation action

  • Ccourse
  • Bblog
  • Key subject:

    2. c. How to use the power of storytelling?

    a. About this course1. b. The power of storytelling2. c. How to use the power of storytelling?3. d. Designing your stories4. e. Develop your own nature conservation story5. f. Join IUCN CEC’s campaign How to tell a love story
Topics:
  • Understanding your target audiences
  • Understanding the role of communication to reach your goal
  • Communicating effectively starts with a strategy
  • How will you deliver your story?

How will you deliver your story?

Stories can be told or read. Often we use stories in face to face communication. Stories can be a powerful element in presentations. For an oral delivery of your story, you need skills. Practice is an important success factor to master non-verbal communication skills.

When dealing with local communities stories also often take shape in the form of pamphlets, comic books, coloring books, street theatre, puppet shows or radio programs.

These stories often have fictional heroes and adversaries, based on reality. The key point often is to demonstrate the conservation solution and the fact that you have a choice.

The setting is mostly daily village life combined with human emotions of e.g. the fisherman and his wife.

Example: comic book for villagers in the Amazone

  • Take a look at a Comic book for villagers as part of a campaign to stop the illegal hunting of forest meat.

Example: Song in praise of Motherlike Sunderbans

  • Take a look at a the video as part of the Motherlike Sunderban campaign to raise awareness about the importance to preserve the mangrove forest.

Quiz

How to deliver your story

How are stories best delivered?

This is the last Topic of ‘How to use the power of Storytelling’. Want more? Go to Key subject 3:
> Designing your storiesquiz-frog-retina

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Communicating effectively starts with a strategy
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Before you start: how can storytelling help you?
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