Photo story of Our case of Simona
June 18th 2013Why communication fails and how to be successful
Our true case starring park manager Simona Kaligaric bridges theory and practice for easy learning during the whole course. Frogleaps offers you this case with many lessons learned. In this blog, we present the photo story of Simona’s exiting journey with a happy end. Take the free course Strategic communication for the full case. C
Photos: Matej Demšar, Archive ZRSVN
Introduction
Boč is a beautiful nature park in Slovenia. Rare plants grow on the mountain meadows. For years, park manager Simona complains about the damage caused by visitors. She communicates and communicates. She makes leaflets and publications. She lectures and speeches. All in vain. But then she starts communicating strategically and starts getting results.
Pulsatilla Grandis, the rare species flowering on the mountain meadows is threatened by visitors.
Camping on Natura 2000 site during 1st May celebrations
Lecturing and one-way communication
Camping on fragile meadows continues
Training to explore strategies
Focus groups to understand stakeholders
Road blocks to direct traffic
Police controling road blocks
Free bus shuttle to camping ground and inn
Inn with extra facilities to serve and please all visitors
New camping area on strong meadow with no rare species
Information stand to inform visitors about the value of the park
Free publicity about the successful eventmanagement
Simona Kaligaric and Frits Hesselink evaluating the strategic communication project
Natura 2000 site no longer damaged
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Simona’s team
– Simona Kaligaric, Institute for Nature Conservation of the Republic of Slovenia
– Matej Demšar, Institute for Nature Conservation of the Republic of Slovenia
– Branka Hlad, Evironment Agency of the Republic of Slovenia, national coördinator of the IUCN CEC project
– Miro Kline, Kline & Partners, local consultant
– Frits Hesselink, HECT Consultancy, international consultant for IUCN CEC
Photos: Matej Demšar, Archive ZRSVN
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