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Photo story of Our case of Simona

June 18th 2013

Why communication fails and how to be successful

Our true case starring park manager Simona Kaligaric bridges theory and practice for easy learning during the whole course. Frogleaps offers you this case with many lessons learned. In this blog, we present the photo story of Simona’s exiting journey with a happy end. Take the free course Strategic communication for the full case. C

Photos: Matej Demšar, Archive ZRSVN

Introduction

Boč is a beautiful nature park in Slovenia. Rare plants grow on the mountain meadows. For years, park manager Simona complains about the damage caused by visitors. She communicates and communicates. She makes leaflets and publications. She lectures and speeches. All in vain. But then she starts communicating strategically and starts getting results.

Pulsatilla Grandis, the rare species flowering on the mountain meadows is threatened by visitors.

Pulsatilla Grandis, the rare species flowering on the mountain meadows is threatened by visitors.

 

Camping on Natura 2000 site during 1st May celebrations

Camping on Natura 2000 site during 1st May celebrations

Lecturing and one-way communication

Lecturing and one-way communication

 

Camping on fragile meadows continues

Camping on fragile meadows continues

https://www.frogleaps.org/love-dating-app/

Training to explore strategies

venezuelan dating sites

Focus groups to understand stakeholders

Road blocks to direct traffic

Road blocks to direct traffic

Police controling road blocks

Police controling road blocks

Free bus shuttle to camping ground and inn

Free bus shuttle to camping ground and inn

Inn with extra facilities to serve and please all visitors

Inn with extra facilities to serve and please all visitors

New camping area on strong meadow with no rare species

New camping area on strong meadow with no rare species

Information stand to inform visitors about the value of the park

Information stand to inform visitors about the value of the park

 

 

Free publicity about the successful eventmanagement

Free publicity about the successful eventmanagement

 

 

 

 

 

Simona Kaligaric and Frits Hesselink evaluating the strategic communication project

Simona Kaligaric and Frits Hesselink evaluating the strategic communication project

Natura 2000 site no longer damaged

Natura 2000 site no longer damaged

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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 Simona’s team

– Simona Kaligaric, Institute for Nature Conservation of the Republic of Slovenia
– Matej Demšar, Institute for Nature Conservation of the Republic of Slovenia
– Branka Hlad, Evironment Agency of the Republic of Slovenia, national coördinator of the IUCN CEC project
– Miro Kline, Kline & Partners, local consultant
– Frits Hesselink, HECT Consultancy, international consultant for IUCN CEC
Photos: Matej Demšar, Archive ZRSVN

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